From The Field To The Streets

A Sunday In LA

The love for an NFL jersey goes beyond a team. It pours from the field onto the streets; it's rooted in cities and identity. To bridge the gap between those who rep their team and those who rep their city, we created a new yet authentic aesthetic direction for NFL Gear via NFL Shop.

Our solution is a city-specific approach that motivates people to buy fan gear by highlighting their hometown. We combined L.A.'s finest newcomers, Carlos Jaramillo (Photographer), Keyla Marquez (Stylist), Ozzy Juarez (Artist), and Jasmine Maldonado (Founder, Mid-city Mercado) to tell the story of a group of friends out on a Sunday in LA.