Going Where Others Won’t

The Road Less Traveled

We headed to the trails of Portland to launch Amazfit’s new T-Rex Pro 44mm and 48mm. In this campaign, we follow the journeys of two dedicated athletes, a runner and a cyclist, as they navigate the trails less traveled.

In the film, we display the watch's new features by showing the athletes in different times of day and putting them in unique scenarios. Creating moments where the product can shine in a fast-paced and quick-cut film.

Our stills capture our athletes in a state of recovery or action. Helping us paint the picture of how far an Amazfit athlete is willing to push themselves.

I was involved in the process from start to finish. Pitching the idea to the client and being on set to direct the film.