Member Month
Client
T-Mobile
Agency
Monks
Responsibilities
Art Direction
On Set Direction
Design
10 Years of T- Mobile Tuesday’s
To celebrate 10 years of T-Mobile Tuesdays. We built a campaign full of consistent energy. We were responsible for launching, sustaining, and teasing one-of-a-kind perks exclusively for members. This campaign ran strictly on T-Mobile's socials, boosting their engagement for a month straight.
A New Bombshell Has Entered T-Mobile
To launch the campaign, we needed someone who could wear many hats, a cowboy hat in particular, who could solve a Rubik's Cube in under 30 seconds, wrangle snakes, and steal the hearts of Americans on TV. Kinda sounds like Rob Rausch? We tapped into Rob's charm to announce Member Month to T-Mobile's users through a content series that gives first-day-on-the-job energy.
Cheap Gas, Free Drinks, Good Eats
With every big perk came content recap clips that captured the campaign's energy and scale. Each clip was edited to match the day's theme. We partnered with talent that elevated the message, Free Delta drinks with T-Pain, or promoted Dining Rewards by sharing a meal with Marcello Hernandez.
Building Hype
To build anticipation for the perks, we designed a visual system we call the digital journal. The journal allowed us to show how the vastness of the promotion, including its different messaging points, could be read in a short time. This approach was the device in which T-Mobile ran all of its paid ads for this campaign.
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